Saturday 9 August 2014

Frida The Label

outside is colours, outsideiscolours, outside is colours fashion blog, pip o'sullivan fashion blog, poison arrows fashion blog, Bri Lee, ootd, Frida the label, Frida bergen co, frida denim bucket hat, denim bralette

Although Melbourne and Sydney seem to get most of the spotlight when it comes to Australian fashion, lately sleepy little Brisbane has been slowly making a name for itself with up-and-coming young designers and their fresh perspectives. 

One such fresh face is emerging Brisbane label Frida, with their latest collection Bergen Co.
The collection, inspired by the British 'Teddy Boys' subculture, features plenty of playful and rebellious acid-wash denim, which I've totally fallen for.

outside is colours, outsideiscolours, outside is colours blog, pip o'sullivan fashion blog, poison arrows fashion blog, Bri Lee blog, ootd, Frida the label, Frida bergen co, frida the label bucket hat, danny boy bucket hat, acid wash bucket hat, reversible denim bucket hat, pink hair, pink dip dye, brisbane fashion blogger

I paired up with fellow Brisbane fashion freak Bri Lee of poiseonarrows for a fun filled shoot to show you some of our favourite pieces from the collection!

Bri went with the super cute acid wash denim 'Quinn Bralette', and I just couldn't resist the reversible denim 'Danny Boy Bucket Hat'.

outside is colours, outsideiscolours, pip o'sullivan fashion blog, poison arrows fashion blog, Bri Lee blog, ootd, Frida the label, Frida bergen co, frida the label bucket hat, danny boy bucket hat, acid wash bucket hat, reversible denim bucket hat, pink hair, pink dip dye, brisbane fashion blogger, quinn bralette, frida denim bralette

outside is colours, outsideiscolours, pip o'sullivan fashion blog, ootd, Frida the label, Frida bergen co, frida the label bucket hat, danny boy bucket hat, acid wash bucket hat, reversible denim bucket hat, pink dip dye, brisbane fashion blogger, brisbane fashion designer

The full Bergen Co. collection is available to buy online from Frida's online store, and is also stocked in Brisbane's Violent Green. Get your hands on some of these treasures before they disappear - we have a feeling Frida's going to be big!

outside is colours, outsideiscolours, pip o'sullivan fashion blog, poison arrows fashion blog, Bri Lee blog, ootd, Frida the label, Frida bergen co, frida the label bucket hat, danny boy bucket hat, acid wash bucket hat, reversible denim bucket hat, pink dip dye, brisbane fashion blogger, house of cards flatforms, platform sandals, flatform sandals, all time flatforms, blue leather sandals, white mesh top, outfit, blogger wearing, vintage denim skirt

Outfit Details:

'Danny Boy' reversible denim bucket hat by Frida
Spotted white mesh top from Front Row Shop
Vintage denim skirt
Blue leather platform sandals by House of Cards (currently 70% off!)
D.I.Y. dolphin earrings made from Daiso erasers

outside is colours, outsideiscolours, pip o'sullivan fashion blog, poison arrows fashion blog, Bri Lee blog, ootd, Frida the label, Frida bergen co, frida the label bucket hat, danny boy bucket hat, acid wash bucket hat, reversible denim bucket hat, pink dip dye, brisbane fashion blogger, house of cards flatforms, platform sandals, flatform sandals, all time flatforms, blue leather sandals, white mesh top, outfit, blogger wearing, vintage denim skirt

Bri and I had a blast shooting together so we're hoping to shoot more awesome photos together in the near future - stay tuned! You can also keep up with both of us and our progress in the ASOS Australia #TheHundredProject - posting 100 outfits over the university year, by following our instagrams!


Don't forget to check out Bri's post featuring more cute pics in our Frida faves over on her blog!

Photos by Jacob Clarke