Showing posts with label Frida. Show all posts
Showing posts with label Frida. Show all posts

Wednesday, 10 December 2014

The Hundred Project

As those of you who follow me on Instagram will know, I've spent the past several months taking part in an Australia-wide competition run by ASOS called The Hundred Project. The project challenged University students to wear 100 different outfits over the University year and document their progress on either Twitter or Instagram using #TheHundredProject.




The incentive behind getting involved was a year-long 25% off ASOS discount code for every student who successfully shared 100 outfits, and a $250 ASOS voucher every month for a year (that's $3000!) for one lucky winner who was deemed to have demonstrated the most fashionable and creative styling throughout the project.

And guess what... I WON!!!

I'm so over the moon, it just doesn't feel real to be honest, so while I'm riding this high I'm going to shout about my success from the rooftops if you don't mind.

I've put together a little round-up of some of my favourite looks from the 100 outfits I uploaded to my Instagram for your viewing (and shopping!) pleasure, but if you want to check out all of my entries you can find them on my Instragram @outsideiscolours or search #pippa100.


Outfit 1: Top from ASOS, bag by DI$COUNT UNIVER$E, jeans by Topshop (similar available from Pretty Little Thing), and shoes by Degen from Solestruck.

Outfit 2: Hat by Frida, top by House of Cards (similar available from Motel), dress from ASOS, and shoes by House of Cards (blue available from Eclectic Ladyland).


Outfit 3: Top by House of Cards (similar available from Motel), shorts by Sunday Social, shoes by Vagabond, and bag by DI$COUNT UNIVER$E.

Outfit 4: Top by Romance Was Born, Pants by Soot, shoes from Sunday Social, and earrings from The Fleet Store.


Outfit 5: Top by House of Cards (similar available from Motel), skirt by Front Row Shop, necklace by Isobel Badin, and shoes by Topshop (similar available from ASOS).

Outfit 6: Jacket by Front Row Shop, top by Glassons, vintage skirt, bag by Oliver, and shoes by Vagabond.


Outfit 7: Top by Style Nanda, shorts by Cameo (similar available from Choies), and shoes by Degen from Solestruck.

Outfit 8: Top by Style Nanda, pants by ASOS, bag by New Look from ASOS, and shoes by Vagabond.


Outfit 9: Dress by Textile Federation x ASOS, shoes by House of Cards (blue available from Eclectic Ladyland), earrings by Marina Fini, and bag by Benji the label from The Fleet Store.

Outfit 10: Top by Kids the label, cardigan from Glassons, jeans by Boohoo (similar available by Frida), and shoes by Nike from Hype DC.


Outfit 11: Dress (worn as top) by Choies, shorts by Sunday Social, boots by Miista from Solestruck, and vintage vest.

Outfit 12: Shorts by Front Row Shop, bra by ASOS, top by ASOS, and shoes by House of Cards (blue available from Eclectic Ladyland).

The fashionable people of ASOS Australia were so impressed with my style, they got me to do a little interview with them and put together a style edit of some of my favourite pieces available on the website, and they featured the article on the women's homepage a few days ago! If that sounds like something you'd be keen to have a look at then get clicking below!

Saturday, 9 August 2014

Frida The Label

outside is colours, outsideiscolours, outside is colours fashion blog, pip o'sullivan fashion blog, poison arrows fashion blog, Bri Lee, ootd, Frida the label, Frida bergen co, frida denim bucket hat, denim bralette

Although Melbourne and Sydney seem to get most of the spotlight when it comes to Australian fashion, lately sleepy little Brisbane has been slowly making a name for itself with up-and-coming young designers and their fresh perspectives. 

One such fresh face is emerging Brisbane label Frida, with their latest collection Bergen Co.
The collection, inspired by the British 'Teddy Boys' subculture, features plenty of playful and rebellious acid-wash denim, which I've totally fallen for.

outside is colours, outsideiscolours, outside is colours blog, pip o'sullivan fashion blog, poison arrows fashion blog, Bri Lee blog, ootd, Frida the label, Frida bergen co, frida the label bucket hat, danny boy bucket hat, acid wash bucket hat, reversible denim bucket hat, pink hair, pink dip dye, brisbane fashion blogger

I paired up with fellow Brisbane fashion freak Bri Lee of poiseonarrows for a fun filled shoot to show you some of our favourite pieces from the collection!

Bri went with the super cute acid wash denim 'Quinn Bralette', and I just couldn't resist the reversible denim 'Danny Boy Bucket Hat'.

outside is colours, outsideiscolours, pip o'sullivan fashion blog, poison arrows fashion blog, Bri Lee blog, ootd, Frida the label, Frida bergen co, frida the label bucket hat, danny boy bucket hat, acid wash bucket hat, reversible denim bucket hat, pink hair, pink dip dye, brisbane fashion blogger, quinn bralette, frida denim bralette

outside is colours, outsideiscolours, pip o'sullivan fashion blog, ootd, Frida the label, Frida bergen co, frida the label bucket hat, danny boy bucket hat, acid wash bucket hat, reversible denim bucket hat, pink dip dye, brisbane fashion blogger, brisbane fashion designer

The full Bergen Co. collection is available to buy online from Frida's online store, and is also stocked in Brisbane's Violent Green. Get your hands on some of these treasures before they disappear - we have a feeling Frida's going to be big!

outside is colours, outsideiscolours, pip o'sullivan fashion blog, poison arrows fashion blog, Bri Lee blog, ootd, Frida the label, Frida bergen co, frida the label bucket hat, danny boy bucket hat, acid wash bucket hat, reversible denim bucket hat, pink dip dye, brisbane fashion blogger, house of cards flatforms, platform sandals, flatform sandals, all time flatforms, blue leather sandals, white mesh top, outfit, blogger wearing, vintage denim skirt

Outfit Details:

'Danny Boy' reversible denim bucket hat by Frida
Spotted white mesh top from Front Row Shop
Vintage denim skirt
Blue leather platform sandals by House of Cards (currently 70% off!)
D.I.Y. dolphin earrings made from Daiso erasers

outside is colours, outsideiscolours, pip o'sullivan fashion blog, poison arrows fashion blog, Bri Lee blog, ootd, Frida the label, Frida bergen co, frida the label bucket hat, danny boy bucket hat, acid wash bucket hat, reversible denim bucket hat, pink dip dye, brisbane fashion blogger, house of cards flatforms, platform sandals, flatform sandals, all time flatforms, blue leather sandals, white mesh top, outfit, blogger wearing, vintage denim skirt

Bri and I had a blast shooting together so we're hoping to shoot more awesome photos together in the near future - stay tuned! You can also keep up with both of us and our progress in the ASOS Australia #TheHundredProject - posting 100 outfits over the university year, by following our instagrams!


Don't forget to check out Bri's post featuring more cute pics in our Frida faves over on her blog!

Photos by Jacob Clarke